Data Robotics Expands Reach of Online Drobo Store in Europe

LONDON, UK–January 26, 2010 - Data Robotics, Inc., the company that is changing the way the world stores digital content, today announced that it has expanded the reach of its online Drobo Store (www.drobostore.com/eu) in Europe to 29 countries.

The online Drobo Store in Europe, which was officially launched in November to 14 countries, now includes: Bulgaria, Cyprus, Czech Republic, Estonia, Greece, Hungary, Latvia, Lithuania, Romania, Slovakia, Slovenia, Denmark, Luxembourg, Malta and Portugal.

Maintaining Data Robotics’ 100 percent channel strategy, all orders taken through the online store will be fulfilled by Digital River, a leading European online reseller.

Mike Collins, EMEA channel director at Data Robotics, said: “In little more than two years, more than 100,000 Data Robotics products have been sold around the world. With demand in Europe continuing to grow, expanding the reach of the online Drobo Store was the quickest and most efficient way to meet the needs of this market. The Drobo Store will allow customers who don’t have their own local reseller to get immediate access to the Data Robotics products they want.”

Data Robotics’ storage arrays provide small and medium businesses (SMB), creative professionals, and consumers with a hugely simplified storage experience, enhanced by advanced self-monitoring and self-healing features that ensure the highest levels of data protection.

About Data Robotics
Data Robotics, Inc., the company that delivers the best storage experience ever, develops automated storage products designed to ensure data is always protected, accessible, and simple to manage. The award-winning Drobo storage arrays are the first to provide the protection of traditional RAID without the complexity. The revolutionary BeyondRAID technology frees users from making the difficult and confining choice of “Which RAID level to deploy?” by providing an unprecedented combination of advanced features and automation, including single- and dual-drive redundancy, instant expansion, self-monitoring, data awareness, self-healing, and an easy-to-understand visual status and alert panel. For more information, visit Data Robotics at www.datarobotics.com.

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Data Robotics, Drobo, Smart Volumes, and BeyondRAID are trademarks of Data Robotics, Inc., that may be registered in some jurisdictions.  All other trademarks used are owned by their respective owners.  

Media Contact:

North America:
Elizabeth Zaborowska
Bhava Communications
press@drobo.com
510-219-8127

Europe:
Evelyn Naudorf/Natasha Simmons
Touchdown PR
drobo@touchdownpr.com
+44 (0)1252 717 040